Retail Marketing – Basic Tips For Your Business Presentation

Jun 28 2023 Published by admin under Uncategorized

Retail marketing has increased in these recent years significantly and there is a number of retail marketing companies offering their services now. However, retailers still own a certain fear of engaging their services or investing in marketing services at all. They still believe that marketing is an expensive activity to invest in and cannot recognize the benefits this activity can bring to their business.

Further on I will share some basic retail marketing ideas that can increase footfall in your store and make these retail marketing techniques a bit more familiar to all retailers.

1. Business Cards and the way to use them.

Make branded business cards and print the products’ names or the services that you offer at the back of it. Always carry your business cards with you and provide those to be available to all customers visiting your store. Let’s say you can share the business cards whenever you talk to a customer or leave a bunch of them at the counter so everyone paying at the counter or getting some information can get your business card also.

2. Monthly Drawings

Create monthly drawings for some of your products or services and use this activity to acquire customers addresses and some other contact details like email addresses for further marketing campaigns.

3. “How To” Seminar

Publish three months “How to” seminars for all interested customers and potential customers and discuss topics and share advices from experts in your industry. Use these gatherings to share your brochure and other hard copy marketing materials and increase your influence among the target audience.

4. Publish a website, become authority in the industry you represent.

Create and publish a website presenting your business and your services or products. Engage an appropriate marketing person to make your website visible among the targeted audience. Additionally build yourself an image like an expert in the appropriate industry by writing and publishing articles online and through the conventional marketing channels about topic that will interest your customers the most.

5. Press Releases

Present newsworthy press releases whenever necessary. Again you can use the traditional marketing channels and the online media as well.

6. Engage Social Media Marketing

Along with the creation of your website, create appropriate social media presence for your business. Create a Facebook page and use it to publish news, adds, useful advice for all your followers. Suggest this page to all of your Facebook page, and ask your employees to do so if they find it useful.

7. Logo, taglines, tee-shirts, brochures

Present your employees with free tee-shirts carrying your business logo and slogan to wear them to work. Place you logo and tagline on all hard copy marketing,materials, like brochures, pens and other.

8. Join Associations

Join a trade association related to your industry and use the communication to its members to make them more familiar to your business for eventual business deal. On the other hand make it very clear that you are a member of a reputable association that presents serious and reliable businesses. That way your own reputation will be improved among your customers.

These are just a small number of activities you can take to improve your market positions. It is important to consult a retail marketing consultant for specific advice and tips that fit best your business needs and your specific industry.

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Present Wedding Toast Speeches

Jun 28 2023 Published by admin under Uncategorized

The Wedding Toast Speech is a symbol of a couple’s wedding sacred union, there is more to the raising of glasses and drinking that comes along with what a wedding toast signifies. It is a statement of combined glee and sentiments, celebration and humor.

A Wedding toast has these following functionalities

A toast is a way of expressing your thought verbally. If you wish a newly wed couple all the best of health and partnership, this is the perfect time for you to toast your way to giving your wholehearted message to the couple.
A wedding toast speech is also a means of sparking a spur-of-the-moment humor that is considered to be a vital element in a wedding speech. While throwing in the best humor for the crowds enjoyment, the lifting of glasses will serve as a means of concealing the humor with a toast.
An excellent toast comes with momentary and brief presentation. The most important aspect in toasting is congratulating the newly married couple of their new found life, so don’t try to steal the spotlight by presenting a lengthy speech, but rather make the speech short and memorable. In many cases although they are prepared, they come to present a long and drawn out toast that kills the thrill of the moment, its best to stay away from dragging the speech longer then necessary.

What makes a good and memorable toast? It is not the length of the speech or your own recollection of the bride or groom that matters, rather its the concept of giving it in a meaningful and concisely way that makes the entire presentation a moment to be remembered. A well composed wedding toast is persuasive, poignant and witty. it should sound natural as well.

Few pointers and tips to know in toasting for a wedding speech

Do not drink excessively pre-toasting speech or you might embarrass yourself.
Say a heartfelt message about the bride or groom.
Keep the toast brief and as short as to 2-4 minutes.
Always establish eye contact with the crowd.
Avoid a shaky voice and a nervous like speech.
Stand upright and speak clearly and to everyone’s audible range.
Try to memorize the speech but have a cue card handy.
Make certain that everyone’s glasses are already full before lifting your glass for a toast.
Raise the glass as a sign of celebration and sip the wine or champagne after you make a toast.

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Speaking On Stage – Six Ways To Warm Up Into Your Presentation

Jun 28 2023 Published by admin under Uncategorized

Public speaking can be one of the most terrifying activities for many of us. As you step up to engage with your audience, you may feel completely stripped bare and vulnerable. The first and most important thing to note is that we all feel the stress and the rush of adrenaline as we approach the podium or pick up that microphone. You are experiencing performance nerves which are normal for even the most seasoned performer or celebrity.

One of the oldest tricks often mentioned in the past was to imagine that the audience was naked when addressing them. I believe that there are better and more effective ways to start your conversation with the audience, while at the same time creating a sense of calm and control inside your own mind and body.

Embrace the adrenaline.

Now that you know that everyone gets an adrenaline rush before performing, you need to embrace it and use it to your advantage. It’s role is to sharpen the mind and to make muscles faster, so don’t fear the feeling of your body preparing for battle.

Warm up.

If you are backstage, then it is easy to warm up. Use your voice, do a vocal warm-up, shake out your body and move the muscles in your face to free up the tension. The face is just as important as the voice because the audience connect with you by looking at your eyes and mouth.

Stepping onto the stage.

So, you step out on the stage and that wave of paralyzing fear might hit you right there. You can’t turn around and walk out (although if you did it in a funny way, it could be a real ice-breaker with the audience) so what are the first comments that you make to your audience? If you are new to speaking from stage, the best thing to do is to humanize yourself. Your audience will feel compassion towards you and drop the barriers and silent stares. To humanize yourself, explain to your audience that you are not a professional speaker and ask them to understand that you will be making ‘speaker’ mistakes, but that the actual information you are about to share with them is the best information available, as long as they can hold judgement on how you present yourself on stage. You will feel immediate love from the audience because no one wants to be mean to you.

Hit your mark.

An important tool to remember is your ‘mark’. This is the sweet spot in the middle of the stage where everyone can see you and hear you. When you are nervous, you will probably wander around the stage, which can be disconcerting to your audience (even though they won’t understand why they feel like that). It is great to move around the stage to evoke a sense of energy in your speech, but you must remember to return to your mark whenever you are highlighting a key point. For example, you may be telling a funny tale which has a point at the end. Walk around the stage and engage with different parts of your audience, but as you get to the point of the story, return to your mark.

Use slides.

Some speakers see slides as distracting, but if written properly, they can keep your speech on track and are a great safety net if you have a complete melt-down and can’t remember what you were about to say. The key to great slides is to keep them simple and to not show your audience all of the points at once. For example, you might create one slide which has 4 or 5 short points that highlight what you are saying. When you set up the slide you can ask the software to reveal one point at a time, which you control with the click of a mouse. This means that your audience is reading along with you and not considering future points that you haven’t covered yet.

Engage the audience and work less.

After watching many amazing professional speakers, I believe the ultimate tool to achieve a successful speech is to utilize the audience. In the first few minutes when the adrenaline is really pumping and your nerves are still up there, engage with your audience. Ask them pertinent questions. Even comedians use this one when warming up…”So where do you folks all come from?” That question will deliver some interesting answers and you will be able to move the focus from yourself to the audience. Other questions might include “so who has seen me talk before?” Or “who knows my story.” This will allow you to slightly alter what you need to say, so that you don’t bore your audience. If you have a product (and this one works an absolute treat), get your audience to answer questions around your topic area and then give away gifts.

Try to remember that life will go on after you’ve given your presentation. You may feel like you are going to die from the stress but I promise that you won’t. In fact, when you get to the end of your first presentation you will feel a great sense of completion. If you’ve offered your audience great information and value, they will most certainly tell you through applause and feedback after your presentation is over.

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Presentation Skills

Jun 28 2023 Published by admin under Uncategorized

Have you ever been asked to give a presentation? After the butterflies start to assemble in some sort of formation, the next question is “how long do I have to speak?”

“You want me to talk for h-o-w l-o-n-g?” “Twenty minutes, please.” “Oh no, I could never talk for that long. How about five minutes?” We finally settled on ten minutes which still seemed like an eternity. Did you ever notice how time takes on such different meaning depending on the task at hand? Ten minutes to play video games seems far too short to a child but that same child will think that ten minutes of sitting quietly in the corner for misbehaving is an eternity.

Knowing that you are to stand in front of a group and speak for ten minutes, you suddenly knew exactly how the child felt sitting in the corner. The child actually had the better end of the deal. The child did not have to speak or face anyone.

What to say became the powerful question. Logic says you were asked to speak because the subject is something you know. Take comfort in the fact that you have knowledge people want you to share with them. Your knees may shake, your palms may suddenly feel clammy, and you develop a lump in your throat the size of Texas but you will live through the experience. Yes, I truly promise you that your hair will not suddenly turn gray and fall out before your eyes simply because you have one experience of testing your presentation skills.

Speaking for ten minutes does not make you a motivational business speaker or even a professional inspirational speaker. Ten minutes is not an eternity even though it may feel that way when you are in the process of attempting to extract coherent words from your trembling body. Believe it or not, your presentation skills will improve with practice.

Toastmasters clubs start the new member with an “ice breaker” speech of four to six minutes. In some cases, people grip the podium with white knuckles as if the podium could take flight and plunge them off the edge of the cliff. They all live through the experience and come back for more practice.

If your presentation skills are of the white knuckle variety, Toastmasters may be a great idea. Standing in front of a group and speaking becomes easier with practice. Your goal may never be to become a professional inspirational speaker or even a motivational business speaker. You will feel more relaxed in conversations and more confident in business meetings when you improve your communication skills.

After practicing a few times, ten minutes may seem more like the time span of the child playing video games than the child sitting in a corner.

Speaking to a group may never be your favorite activity, but it will no long strike terror in your entire body. Speaking comfortably before a group is actually a good skill.

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Be Really Present to Make Real Connections

Jun 28 2023 Published by admin under Uncategorized

Successful networking comes not just from meeting people but from truly connecting with them. And, that is best accomplished from being in the present moment.

In his book, “Never Eat Alone,” Keith Ferrazzi says successful networkers don’t just meet people, they make friends. He cites Bill Clinton’s “unique ability to create an almost instantaneous intimacy with whomever he’s talking to” as an example.

Clinton, he says, “doesn’t just recall your personal information; he uses the information as a means to affirm a bond with you.” He also quotes a former political colleague who said that Clinton “hugs you, not only physically, but with a whole attitude.”

I don’t know Bill Clinton personally, but I can tell from these descriptions that he is a man who is dedicated to meeting people in the present moment.

When you focus on the “now” you really listen, enabling you to feel what others are feeling and be empathetic. That sharing of emotions is how you bond.

When you stand talking to someone and your mind is somewhere else, people will sense that your energy isn’t with them and their energy dissipates as well. There is no electricity and the opportunity for the energy circuit between you is lost.

Bonds are created when others believe that you care for them as much as you care for yourself. That is Clinton’s talent and we can learn from him.

Start by completely focusing on the individuals that you meet. Pay attention to the detail of their expression and their tone of voice. Soak it in without judgment and with appreciation for your time together. Take a deep breath and hug them with all your senses. They will feel it and so will you.

In fact, you’re sure to be remembered because you didn’t just meet someone, you made a real connection. You did it by being really present.

Being in the present feels good, connecting feels good and successful networking feels good. Who doesn’t want all that?

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My Relationship With MS PowerPoint Presentations Has Certainly Advanced

Jun 14 2023 Published by admin under Uncategorized

My first exposure to MS PowerPoint presentations was at secondary school, and I have to mention that I hated them. I cannot work out how to make a single thing work, my visual displays seemed childish when compared to the remainder of my classmates, and most awful of all, I was in front of the entire class while I was attempting to present my presentation.

I was so embarrassed, I wanted to run out of class and never come back. I really had no clue exactly why I was having difficulties so much with how to use PowerPoint, but I simply could not manage to understand just how it worked, and of all of the MS PowerPoint presentations that were given that day, I received the lowest mark in the class.

I was extremely despondent as soon as I left class that day, and I think that my teacher sensed it and felt bad for me. The class was the first period of the day for me, and she informed me to come by 15 or 20 minutes before class every day and work on it with her. I became quite relieved and agreed to do so.

In just a few weeks, MS PowerPoint presentations were a breeze for me, and I was pleased when my teacher told me that we will have another task later in the semester that needed an MS PowerPoint presentation. I will have a chance for redemption.

One thing she told me during one of those morning tutorials which sticks with me even to this day, because it was so accurate, is that MS PowerPoint presentations were the wave of the future. She said that in the business world, I would have to make them often, and I ought to learn how to do them inside and out.

In the MS PowerPoint presentations for the second task, I volunteered to go first, and mine was easily the top in the class. I had a few smiles as well as winks as I sat down; I suppose the pride at how my effort had paid off really showed in my smile as I strolled back to my table.

While attending college, I had to do numerous PowerPoint presentations, and they were really no problem whatsoever. I actually start to look for lessons that talked about MS PowerPoint presentations in their descriptions, since I were feeling very comfortable making them.

What I eventually realized was that my teacher was exactly correct. I use MS PowerPoint presentations frequently in my profession, and they’re very helpful visual aids as well as learning tools. I often marvel at how long my connection with these PowerPoint presentations has come from being a terrified 16-year old who had no clue what I was doing, to viewing them as something which are nearly second nature.

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Ways to Make Money Quick and Easy Online With The Present Economy

Jun 13 2023 Published by admin under Uncategorized

In Need of Extra Cash in Today’s Economy

Most people find in the present economy that money truly is not going as far as it once used to and there is always a shortage of money, no matter how well you budget. More people than ever before turn to the Internet to make easy and fast money. There are several ways to make money quick and easy although it will definitely not make you rich.

Ways to Make Money Online

Project Payday

Is easy to use and does not require technical knowledge and they are free to join. They also have mentoring programs and free training videos to help you get started. Offers you can expect a range of $15 to $30 and most individuals do several on a day, thus their earnings are not bad once they get the hand of it. Project Payday however is only for those in the USA and Canada.


Everybody has tried it or most anyway and although selling on eBay is not that great, anymore it still allows you to stay at home or just make easy and quick money. Auctioning off old and unused stuff as well as new products and many has actually started their own stores.


Freelancing yourself is a good way of earning money part or full time as many companies hire writers to fill the web sites with content. There are a great number of sites on the Internet that hires freelance writers and you can choose the jobs you want or are capable of. Some services are membership sites where you pay a small fee, but the money earned from them is very good.

Online Surveys

Many companies pays individual to part take in surveys as well as product testing and evaluation. You usually are paid here per completed assignment and the money earned here is very easy.

Email Reading

Is also extremely easy as companies just do not always have the time to go through hundreds of emails and you are paid quick and easy money for this simple task.


It’s great for the creative people to sell their handmade products and crafts as well as supplies. Individuals will get much more on Etsy than on eBay for their work as it draws specifically those looking for handmade products and crafts.


Here you need to be quick as everybody does the same! You scan the pages for free stuff and you will be surprised at the various valuable things people do give away. You just need to collect your freebies and you can resell it again. It does sound simple but it really works that way.

Web Design for Small Businesses

Nearly everyone will be able to make a decent website with all the wonderful tools and software on the web. You will be able to make an attractive and fully functional website for small businesses and charge up to $500 for a decent 10-page website. You can also do the sold websites updates for them at an additional charge.

Therefore, We Look At It

You do not have to be highly educated or skilled to do any of these jobs. It is very easy money you can earn very quickly and you can do it part time from home.

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iProjector-Plug In Your iPod And You Are Ready To Start The Presentation

Jun 12 2023 Published by admin under Uncategorized

The iProjector has just replaced the laptop with an iPod- as far as storing and carrying your business presentations are concerned.

The iProjector is a unique contribution to the corporate world from the pioneers of technology. The iProjector is scheduled to debut at 2007 and is brought to the corporate and home entertainment world by Ion Audio, makers of the renowned ITTUSB Turntable. are of the opinion that it is just what the corporate world was long for to accommodate portability of business tools such as presentations and management meeting clips. It is no longer necessary to carry around a laptop just to facilitate a power point presentation at any sales or corporate meeting. The iProjector has done away with the cumbersome cables and connection paraphernalia of the past. Going a step further the iProjector facilitates a connection to an iPod through an inbuilt iPod port that connects to any iPod and easily projects information onto a screen anywhere, all in just in just a few seconds.

The iProjector is suited for home entertainment as well. One can project a TV show recorded in the iPod or a movie video onto the home theatre seem through the iProjector. What is more is that the iPod dock, which connects the iPod to the iProjector, also charges the iPod battery while it is working. This means that after you are done with the iProjector you will still have a fully charged iPod to listen to your music on your way home.


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Watches! Do You Know Any Better Present?

Jun 11 2023 Published by admin under Uncategorized

Yesterday I had a meeting with a friend of mine. We have been friends for more than ten years. We spent our childhood in the same kindergarten and yard, we climbed together on the trees and ran for pigeons. When we became elder he began to date with girls and I with boys, but we were still loyal friends. We discussed our problems with parents, difficulties with our boyfriends or girlfriends and troubles we had at first at school and then at the university. So today I can say that there is friendship between us that have been proved by a number of years.

But yesterday from the first minute I met him I understood that something had changed in him. I hadn’t seen him for just three or four days before yesterday but certainly there was something unusual in his appearance. I noticed that he was in a bad mood. He had some problems in his family. It certainly could be seen on his face: he was a bit gloomy. But there was something else, something new in his style. And this something didn’t give a moment’s peace! Only when he raised his hand in order to tidy his hair I noticed new gold watches. They glittered so wonderful in the light of the lamps!

He told me that it was a present of his brother who had been living on the other continent for about seven years. They see one another so rarely& That’s why my friend cares about these watches with great love. He likes them not only because they were presented by his brother but also because they:

- Peculiar and stylish design;

- High quality of materials;

- Long durability (my friend hasn’t repair his watches any time though he has these watches for rive years).

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Creative Birthday Presents For the Indoor or Outdoor Chef

Jun 10 2023 Published by admin under Uncategorized

Saucy bites of barbecue sauce are on the menu for those who enjoy grilling and cooking up a storm. Even if you don’t enjoy those pleasures, maybe you know someone who does. And just maybe you’re searching for creative birthday presents, Fathers Day presents or a gift, “just because you’d like to see them smile.”

Doing the things we enjoy most is more than just a so-so experience.

It’s called fun, right?

And with all this cooking going on, imagine them opening their creative baskets, with famous sauces and marinades for juicy bites of tender barbecue meats and vegetables – especially if they’re a self made grilling machine?

Suddenly, somewhere, someone is going to host a barbecue feast in his or her backyard. Why shouldn’t the chef serve lip-smacking Jim Beam and Jack Daniel’s marinades and barbecue sauces dripping off seared ribs, chicken wings or skewers of veggies and meat or maybe even shrimp?

Yes, you can give those famous sauces to the birthday guy or gal, who loves to cook. Creative baskets can put an end to the question of, “what to give a grill master chef?”

Maybe you’re the chef and enjoy seeing the kids and everyone having a cool time, with dabs of barbecue sauce smeared from ear to ear and then quenching their thirst with watermelon. On the other hand, perhaps, you enjoy being a guest of the famous backyard chef.

Either way, snack baskets hold creative birthday presents for backyard festivities and are a great way to say, “Happy Birthday.”

Barbecue gift baskets are a country treat in a basket.

Can’t you see it now, checkered tablecloths of red, white and blue and the aroma of ribs, brats and hamburgers escaping from the grill, as the juices hit the hot coals. The chef is humming a happy tune, while utilizing and running his fingers along the edges of his new grilling utensils.

Imagine him or her enjoying their creative birthday presents. Just think of how much fun there is in a snack basket of barbecue sauces, marinades, treats and goodies.

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