Sales And Network Marketing To The Right Audience – Maximize Lead Generation With Great Presentation

The life-blood of your sales territory or network marketing business is making presentations. There are to keys to assure greatest success;

  • The People You Are Talking To
  • Your Energy And Enthusiasm

No matter if you make presentations face to face, on the phone or in a webinar, these two elements are constant.

The Right Audience

You need be speaking to the right kind of people. Effective lead generation is essential and is not something you should leave to a third-party. Think of it just like romancing your companion, it’s not something that you can job out without disastrous consequences.

Outside of your circle of influence and warm market of friends, family and people you do business with, you will enter into the world of lead generation and you’ll find quickly that it is a science unto itself. In fact, you should think of it almost as a second business, requiring as much education and practice as your primary opportunity.

Some of the first coaching I got in lead generation for my business, wellness and nutrition, was to place a classified ad in the employment section of the paper looking for “23 people who wanted to lose weight“. The phone rang like crazy and I made hundreds of presentations. I even got a few sales but the ratios were lousy. The point is that getting ten pounds of crap cheap is still just ten pounds of crap and of little value unless you are in the fertilizer business.

Cut months or even years off of your learning curve and find what you are looking for in a candidate for your products, services or opportunity.

  • You may want to work with stay at home moms, who can be enthusiastic and make up a staggering majority of network marketers.
  • You can build your business quickly with professionals who already have an entrepreneurial mindset but will be harder to close.

People looking to get rich quick or people who are thinking in lineal income terms will become a drain, wear you out and adversely affect your enthusiasm.

In the simplest terms you are looking for people who are looking for you and your quest is to master lead generation that will produce that result.

Honor your time and commitment by only presenting to the kind of people you really want as customers or as part of your organization. Decide who your audience is and how you are going to attract them so that you know you are speaking to the right audience:

When you are sure you have the right people in front of you, you are ready for the second key:

Energy and Enthusiasm

Only about 10% of your prospects decision is based on the hard facts about your business, product or compensation plan.

The rest of the decision is reached because of your energy and your enthusiasm. How you deliver your message is far more important than what you are saying. Portraying an honest belief and excitement will drive the decision by inspiring your prospect.

True and sincere belief in your company, your products and even your sponsor will be felt by your audience and drive their decision-making process.

During your presentation your prospect is barraged with facts, figures and testimonials in just a few short minutes. For the prospect it’s a jumble and they only retain a small part. What is lasting is how they feel about you and how they felt as you told them about your business.

A top-notch presentation about your product or business is critical for your success. Be at your very best and full of energy and enthusiasm. Here are some things to add to your pre-game preparation:

  • Unplug from whatever else is happening. No distractions. No negativity.
  • Think of the successful people you emulate. They have achieved success and you will too.
  • Find a quiet place. No background noise.
  • Read your favorite affirmation(s).

Presenting to the right people and preparing for your presentation will set you apart from other marketers. Most are too desperate to perfect lead generation and too lazy to present professionally. These make up a majority of those who quit, claiming they failed.

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