Archive for: June, 2023

Real Estate Agents – Presentation Marketing Folders That Win Listings

Jun 08 2023 Published by admin under Uncategorized

One of the most important documents you can use in pitching for a new real estate sales or leasing listing is your presentation folder. In simple terms you have to have one, but it also has to be great and layout to help you win the business.

In presenting a proposal for a new listing to a client, understand that the communication is driven from 80% visual content and 20% written content. In reality the written content is not greatly read or comprehended. The simple reason for this is that adults have little time and want to be convinced of the relevance of the content before they will read it. Design your real estate presentation folder on illustration and not written content. Keep words to a minimum.

Not all salespeople can really pitch to the property owner consistently and creatively. This is where the presentation folder also keeps you to a pitching process and a plan. It takes you to the high points of the marketing of the property. It tells the client why they should use you and how they should use you.

There are a number of goals that the marketing folder should serve:

  1. To build the clients confidence in you the salesperson, in selling or leasing the property.
  2. To build the clients confidence in your company and real estate office in listing the property in the local area.
  3. To show the client that you really do know how to market the property and that your methods are equal to or better than the others in the market.
  4. To show the client what has been going on in the market with comparable properties.
  5. To show the client the listing process you offer and timelines that can apply to their listing process.
  6. How they can sell or lease the property quickly and yet still get a great price or rent

This simple list then shows that you have to structure the marketing folder to assist your logical presentation. Remember that the client is mainly interested in what you can do for them and the property. This should bias your marketing folder towards client questions and focus. A checklist or a series of them in each property type is great to help you here. You should have a checklist of questions for each of the following property transactions and types in your marketing folder. The checklists should be relevant to your region and local area.

  • Retail shop leasing
  • Retail property sales
  • Industrial property leasing
  • Industrial property sales
  • Office property leasing
  • Office property sales
  • Tourism related or other income generating property

Make no mistake here, the quality of the questions that you ask in the client interview, together with your use of the marketing folder, will influence the client in the listing process. Preparation is the key to success in the listing presentation.

The more effective and professional your marketing folder, the more effective you can be in closing the listing. The marketing folder is something you should carry with you at all times and have available for use at a moment’s notice. Make sure you know how to use it together with your checklists. Your checklists will help you focus your dialogue and questions. You will sound better than the competition and sell your ideas to the property owner more effectively. In this way you will close more listing opportunities.

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Powerful, Persuasive & Motivational Business Presentations and Public Speaking

Jun 06 2023 Published by admin under Uncategorized

Public speaking and business presentation skills are increasingly crucial, yet often undervalued, elements of our success.

Great success comes to us when we can access and communicate our vision of a “better way” for our audience with passion and in stories the audience can relate to.

In today’s aggressively competitive economy, we must always be on our game and we must constantly and effectively sell our stories and our value to our audience.

Our audience might be employees, our boss, or customers. This is even important in selling our friends and spouse on the value and importance of our relationship.

If we aren’t selling effectively in business, we risk replacement.

If our public speaking or presentation skills are lacking, it’s probable that our success will also lack.

Even if you have already acquired considerable success, if your communication skills are inferior, you are denying yourself even greater levels of success.

Public speaking and business presentations are about selling our audience on the positive feelings and experience through the benefits to them if they buy into and act on our message.

Our stories – within our speech or presentation – should be about our audience, not about us or our product. Our stories must be about how we can move from the “fear, discomfort or lack” and to “satisfaction, comfort or safety,” as a result of their relationship with us and our product or service.

Public communication, whether in a sales presentation or a speech, has three primary elements: Content, structure and delivery.

To effectively present on stage, in life or in a business or sales presentation, we must first access, connect with and gain command over ourselves: our unique perspective, gifts, passions and voice.

Then we must learn how to communicate with our entire being, or instrument: our physicality, words, ideas and emotions. Expressing with free, passionate, dynamic connection to our message and our audience.

We must populate our message with the words that most precisely, concisely, rationally, and passionately articulate our message so as to have the greatest impact on our audience.

Then we must structure, that is sculpt, our words into a structure that provides for optimal impact and resonance for the audience.

Finally, we must persuasively communicate our message.

Even if we speak to an audience of 500, our message must be delivered to one person at a time with our complete attention, intention and focus on that individual.

It’s our job to inspire and lead our audience down a clear, concise and vivid path to their benefit through our voice, message and passion.

Success or failure; greatness or mediocrity; the choice is all yours. Great success and fulfillment most often comes to those who access, inhabit, own and communicate their passion with total intention and dedication to benefit our audience.

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Living in the Present Moment is Empowering

Jun 06 2023 Published by admin under Uncategorized

What does it mean to be in the present?

We let the past influence our present. Things happen in our lives and occurrences take place that we put a meaning to, and a belief about. A neuro-pathway is created in our brain and that becomes our truth. We carry these truths around with us wherever we go. And they influence out present moment.

So in actuality, we are basing all of our decisions on what we believe about things. That is what I call living in the past and perpetuating the events of the past. We often spend time thinking about past events making them still active and relevant.

Most often, the beliefs that we created in our past are based on one incident or one aspect of our lives. They are often no longer useful to us. In fact, I believe that they are not at all. Things change, we change and other people change. Holding onto unworkable beliefs holds us back from making positive changes in our lives.

This is not to invalidate what has happened to us, or what others have done to us. It is to take charge of what we can do now to move forward and find healing.

Living in the future is hard to do.

That statement is pretty self explanatory, but we still try to do it anyway. It is important to have dreams and goals and to make plans for that. But aside from that, we can not know what the future will bring. When we make our plans and work our plans, we are in the present taking care of our future.

When we are not reacting from the place of our own opinions, but are reflective and in the moment, we are at our most focused, clear and confident. That is our inner power.

A good bit of advice when faced with a difficult situation is to pause and reflect without reacting. Forget how things worked in the past and make your response based on what is really happening at the moment. This is when you will be the most powerful and confident. This is when people will listen to you and respect you. Base your decisions on logic and workability. Your self-esteem will improve and you will remember to be in the moment more often.

For more on self-esteem and inner power go to

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Executive Presentation Training – The Seven Deadly PowerPoint Sins

Jun 04 2023 Published by admin under Uncategorized

Business executives everywhere know the power of a PowerPoint® presentation. PowerPoint® is the predominate presentation tool used in the world today. It can also be the most assured way to lose an audience’s attention and kill your message.

Why? Because PowerPoint® is the most misused presentation tool used in business today.

When used correctly, PowerPoint® can enrich a presentation and make the message more memorable. The problem is most people don’t use this terrific invention even remotely effectively.

With proper executive presentation training, you can avoid the common mishaps many executives make when using PowerPoint®.

Below are the top seven mistakes people make when using PowerPoint®. If you are guilty of any of these, make changes to your presentations immediately. Your reputation as a speaker will improve and your message will be more memorable.

1) Too much content on a slide. Use only a few key words or phrases on each slide. Think 4 X 4: No more than four words per line, no more than 4 lines per slide.

2) All words, no images. Use fewer words and more images. Use an interesting picture or a key word on a slide to launch your talk about each topic or message you want to deliver.

3) Too many slides. Do not use a slide for every point you want to make. The main focus should be on you, not the slides.

4) Wild and crazy animations. Swooshing sounds and flying words are distracting to the audience and weaken your presentation.

5) Using the slide presentation as the handout. Sorry, but that is the lazy way out. Prepare separate handouts with as much detail as you want. Use simple PowerPoint® slides to enhance your oral message, not serve as the leave-behind.

6) Reading from the slides. Don’t turn your back to your audience and read the slides. Instead, maintain eye contact with your audience while delivering your key points in a conversational tone.

7) The Star Wars “laser saber” show. Leave the laser pointer home. The piercing red beam probably won’t really take an aircraft down, but it will definitely kill your audience’s attention.

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Sales And Network Marketing To The Right Audience – Maximize Lead Generation With Great Presentation

Jun 03 2023 Published by admin under Uncategorized

The life-blood of your sales territory or network marketing business is making presentations. There are to keys to assure greatest success;

  • The People You Are Talking To
  • Your Energy And Enthusiasm

No matter if you make presentations face to face, on the phone or in a webinar, these two elements are constant.

The Right Audience

You need be speaking to the right kind of people. Effective lead generation is essential and is not something you should leave to a third-party. Think of it just like romancing your companion, it’s not something that you can job out without disastrous consequences.

Outside of your circle of influence and warm market of friends, family and people you do business with, you will enter into the world of lead generation and you’ll find quickly that it is a science unto itself. In fact, you should think of it almost as a second business, requiring as much education and practice as your primary opportunity.

Some of the first coaching I got in lead generation for my business, wellness and nutrition, was to place a classified ad in the employment section of the paper looking for “23 people who wanted to lose weight“. The phone rang like crazy and I made hundreds of presentations. I even got a few sales but the ratios were lousy. The point is that getting ten pounds of crap cheap is still just ten pounds of crap and of little value unless you are in the fertilizer business.

Cut months or even years off of your learning curve and find what you are looking for in a candidate for your products, services or opportunity.

  • You may want to work with stay at home moms, who can be enthusiastic and make up a staggering majority of network marketers.
  • You can build your business quickly with professionals who already have an entrepreneurial mindset but will be harder to close.

People looking to get rich quick or people who are thinking in lineal income terms will become a drain, wear you out and adversely affect your enthusiasm.

In the simplest terms you are looking for people who are looking for you and your quest is to master lead generation that will produce that result.

Honor your time and commitment by only presenting to the kind of people you really want as customers or as part of your organization. Decide who your audience is and how you are going to attract them so that you know you are speaking to the right audience:

When you are sure you have the right people in front of you, you are ready for the second key:

Energy and Enthusiasm

Only about 10% of your prospects decision is based on the hard facts about your business, product or compensation plan.

The rest of the decision is reached because of your energy and your enthusiasm. How you deliver your message is far more important than what you are saying. Portraying an honest belief and excitement will drive the decision by inspiring your prospect.

True and sincere belief in your company, your products and even your sponsor will be felt by your audience and drive their decision-making process.

During your presentation your prospect is barraged with facts, figures and testimonials in just a few short minutes. For the prospect it’s a jumble and they only retain a small part. What is lasting is how they feel about you and how they felt as you told them about your business.

A top-notch presentation about your product or business is critical for your success. Be at your very best and full of energy and enthusiasm. Here are some things to add to your pre-game preparation:

  • Unplug from whatever else is happening. No distractions. No negativity.
  • Think of the successful people you emulate. They have achieved success and you will too.
  • Find a quiet place. No background noise.
  • Read your favorite affirmation(s).

Presenting to the right people and preparing for your presentation will set you apart from other marketers. Most are too desperate to perfect lead generation and too lazy to present professionally. These make up a majority of those who quit, claiming they failed.

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